"Nobody loves beef like South Koreans! Be it bulgogi, ribs, sirloin or Hanwoo, the cow provides 120 different cuts and flavors \u2014 a delectable feast to behold!"

"No parts go wasted when it comes to beef. Even its slow-cooked broth soothes the body and soul. From head to tail to innards \u2014 new flavors arise every day!"